Charlotte Chen 陳姿允 

Entrepreneur specialised in fashion and lifestyle start-ups. Founder of soon to be launched platform wundrful and consultancy empyr+co. Co-Founder of Spottly. Publisher of Spottly Insider Magazine. Brand Builder. Friend of Fashion. Ex-Banking Slave. Open To Collaborations. 
Born and raised in Hong Kong, Charlotte is preparing for the launch of her newest venture wundrful in 1H2016. She is currently Founder and Chief Executive of empyr+co, a consultancy specialised in luxury fashion and lifestyle brands. Her portfolio spans business strategy consulting for emerging labels like eyewear brand Reve by Rene (www.revebyrene.com), leather goods brand KARA (www.karastore.com) and Bao Bao Wan Fine Jewelry (www.baobaowan.com) to producing local digital campaigns for Hogan (www.hogan.com) and Converse (www.converse.com).    
Charlotte is also the Co-Founder and CMO of travel app Spottly (www.spottly.com) - a community passionate about finding, collecting and sharing the world's best places. Spottly has been selected seven times as a "Best New App" on iTunes in 15 countries and was featured on Product Hunt, Mashable, Conde Nast Traveller UK, Travel and Leisure Asia, Asia Tatler, Esquire, Elle, Time Out and others. See more at Press.
In 2014, she started a quarterly travel magazine focusing on insider finds in Asia, acting as a publisher and editor in chief of Spottly Insider (www.spottlyinsider.com). In its 4th issue covering Hong Kong, Singapore, Taipei and Shanghai, see the pdf version of her travel guides here. (www.issuu.com/spottly)
A strategist and storyteller with a holistic approach to brand building, she has 5+ years experience in business development, marketing and growth for start-ups, with regional contacts in Asia. This is her 4th start-up, previously a CMO of a last minute hotel booking app and co-founder of a charity platform in Beijing.  She studied Economics and Pre-Business at New York University and was an investment banker at Macquarie.
Charlotte is also a fashion and travel influencer under the social media handle @wunderlotte. Previously collaborated with fashion, beauty and lifestyle brands including Louis Vuitton, Fendi, Burberry, Tods, Hogan, Marc Jacobs, Loewe, Philip Lim 3.1, Anya Hidmarch, Jimmy Choo, Carven, Max & Co, Furla, Kurt Geiger, Club Monaco, Shanghai Tang, Reebok, New Balance, Van Cleef and Arpel, Jaeger LeCoulture, Lane Crawford / On Pedder, Joyce, Net-A-Porter, Tumi Asia, Landmark Hong Kong, Mandarin Oriental, J Plus Hotel, Shiseido, Lancome, Cle De Peau, Mac Cosmetics, Dior Cosmetics, Kiehls, Ghd Hair and many more. 
She's been featured in reputable publications including Vogue, Elle, Harpers Bazaar, Asia Tatler, WSJ, FT Weekend and Style.com. Full media mention list -  Hong Kong: South China Morning Post, Elle Hong Kong, Harpers Bazaar Hong Kong, Hong Kong Tatler, Prestige, Baccarrat, Milk X, East Weekly, Next Weekly, Sudden Weekly, East Touch Weekly, Milk Weekly, Me Magazine, More Magazine, Face Magazine, Ketchup Magazine, Flash On, Ming Pao, Apple Daily, Oriental Daily, Sing Tao, Headline Daily, Time Out Hong Kong, Boom Magazine, Pop Bee, Lifestyle Asia, The Standard, Who Are Invited
China: Vogue China, Self China. Singapore: Straits Times, Her World Singapore, Today Singapore, Cleo Singapore, Female Magazine, Buro247 Singapore. International: Wall Street Journal Scene, Style.com, Financial Times Weekend. 
She currently splits her time between Hong Kong and Singapore. For collaboration enquiries, email: charlotte (at) empyrandco (dot) com

Find her on:

@wunderlotte feed