Who Is Wunderlotte


Charlotte Chen 陳姿允

Entrepreneur. Co-Founder & Chief Marketer of Spottly. Publisher of Spottly Insider Magazine. Hunter of Rad Places. Friend of Fashion. Ex-Banking Slave. Hearts The Digital World. Hong Kong / Singapore. 

Born and raised in Hong Kong, Charlotte is the Co-Founder and CMO of travel app Spottly (www.spottly.com) - a community passionate about finding, collecting and sharing the world's best places. Spottly has been selected six times as a "Best New App" on iTunes in 15 countries and has been featured in Product Hunt, Mashable, Conde Nast Traveller UK, Travel and Leisure Asia, Asia Tatler, Esquire, Elle, Time Out and others. See more at Press

She is recently the publisher and editor in chief of online and print travel zine Spottly Insider (www.spottlyinsider.com). The content revolves around using influencers recommending a selection of their favourite spots, aiming to highlight the best hidden gems of key Asian cities handpicked by her favourite curators. She has launched in Hong Kong, Singapore, Taipei and will be introducing her 4th issue in Shanghai. (www.issuu.com/spottly)

She is also a fashion and travel influencer under the social media handle @wunderlotte. She has previously collaborated with various fashion, beauty and lifestyle brands including Louis Vuitton, Fendi, Burberry, Tods, Hogan, Marc Jacobs, Loewe, Philip Lim 3.1, Anya Hidmarch, Jimmy Choo, Carven, Max & Co, Furla, Kurt Geiger, Club Monaco, Shanghai Tang, Reebok, New Balance, Van Cleef and Arpel, Jaeger LeCoulture, Lane Crawford / On Pedder, Joyce, Net-A-Porter, Tumi Asia, Landmark Hong Kong, Mandarin Oriental, J Plus Hotel, Shiseido, Lancome, Cle De Peau, Mac Cosmetics, Dior Cosmetics, Kiehls, Ghd Hair and many more. 

She's been featured in reputable publications including Vogue, Elle, Harpers Bazaar, Asia Tatler, WSJ, FT Weekend and Style.com.  

Hong Kong: South China Morning Post, Elle Hong Kong, Harpers Bazaar Hong Kong, Hong Kong Tatler, Prestige, Baccarrat, Milk X, East Weekly, Next Weekly, Sudden Weekly, East Touch Weekly, Milk Weekly, Me Magazine, More Magazine, Face Magazine, Ketchup Magazine, Flash On, Ming Pao, Apple Daily, Oriental Daily, Sing Tao, Headline Daily, Time Out Hong Kong, Boom Magazine, Pop Bee, Lifestyle Asia, The Standard, Who Are Invited

China: Vogue China, Self China

Singapore: Straits Times, Her World Singapore, Today Singapore, Cleo Singapore, Buro247 Singapore 

International: Wall Street Journal Scene, Style.com, Financial Times Weekend

Charlotte has recently been invited to guest blog at Elle Hong Kong, Buro247 Singapore and Hong Kong Tatler, covering travel and lifestyle. 


She currently splits her time between Hong Kong and Singapore. For collaboration enquiries, email: charlotte (at) empyrandco (dot) com 

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