Charlotte Chen 陳姿允 

Entrepreneur and seasoned marketer specialised in fashion, travel and lifestyle companies. Managing Partner of outdoor media start-up XGD Media (www.xgd.com.hk). Founder and Chief Strategist of agency empyr+co.  Founder of stealth beauty start-up. Brand Builder. Friend of Fashion. Ex-Investment Banker. Previously - Co-Founder of Spottly. Publisher of Spottly Insider Magazine.

Born and raised in Hong Kong, Charlotte recently joined XGD Media as managing partner, an outdoor media company specialising in impactful advertising spaces in the heart of Hong Kong. She is also the founder and chief strategist of empyr+co, a brand strategy and social media consultancy specialised in reaching millenials in Asia. With the support of her strong regional network of influential creatives and strategic partners across Hong Kong, Singapore, China, Taiwan and Thailand, she crafts high impact marketing strategies and exeuction plans for both established and emerging fashion and lifestyle companies. Charlotte is currently working on the the launch of an exciting new venture in the FMCG / personal care space in 2017. Stay tuned for updates.  

Previous clients include: Tod's Group portfolio brand Hogan - HK (www.hogan.com), luxury watch retailer The Hour Glass - SG (www.thehourglass.com), beauty brand CoverFX - SE Asia (www.coverfx.com), accessories brand Bowerhaus - Malaysia (www.bowerhaus.com), lifestyle footwear label Converse - CN  (www.converse.com), eyewear brand Reve by Rene - HK (www.revebyrene.com), leather goods brand KARA - NYC (www.karastore.com) and fine jewelry label Bao Bao Wan Fine Jewelry - CN (www.baobaowan.com). Email her for case studies. 

Charlotte was also the Co-Founder and CMO of travel app Spottly (www.spottly.com) - a community passionate about finding, collecting and sharing the world's best places. Spottly has been selected seven times as a "Best New App" on iTunes in 15 countries and was featured on Product Hunt, Mashable, Forbes Asia, Conde Nast Traveller UK, Los Angeles Times, Travel and Leisure Asia, Skift, Asia Tatler, Esquire, Elle, Time Out and others. In 2014, she started a content marketing / media project acting as publisher and editor in chief of Spottly Insider (www.spottlyinsider.com), an influencer based travel guide curating the best places to go in Asia. In its 4th issue covering Hong Kong, Singapore, Taipei and Shanghai, see the pdf version of her guides here. (www.issuu.com/spottly)

A strategist and storyteller with a holistic approach to brand building, she has 5+ years experience in branding, marketing, business development and growth for start-ups. This is her 4th start-up, previously a CMO of a last minute hotel booking app and co-founder of a charity platform in Beijing. She studied Economics and Pre-Business at New York University, Digital Marketing at General Assembly, and was an investment banker at Macquarie.

Charlotte is also a fashion and travel influencer under the social media handle @wunderlotte. Previously collaborated with fashion, beauty and lifestyle brands including Louis Vuitton, Chanel, Gucci, Fendi, Burberry, Tods, Hogan, Roger Vivier, Emporio Armani, Marc Jacobs, Loewe, Philip Lim 3.1, Dolce and Gabanna, Anya Hidmarch, Jimmy Choo, Christian Louboutin, Ralph Lauren, Versace, Carven, Max & Co, Diesel, Pedro Garcia, MCM, Furla, Kurt Geiger, Anteprima, Club Monaco, Shanghai Tang, Reebok, New Balance, Van Cleef and Arpel, Jaeger LeCoulture, Tudor, Lane Crawford / On Pedder, Joyce, Net-A-Porter, Apple, Tumi, Mandarin Oriental, InterContinental, Hong Kong Land, Estee Lauder, Lancome, La Mer, Cle De Peau, Mac Cosmetics, Shiseido, Dior Cosmetics, Kiehls, Fresh, Benefit, YSL Beaute, Nars Cosmetics, Girogio Armani Cosmetics, Shu Uemura, Ghd Hair, John Frieda, Karen Walker, Le Specs, and many more. See her in action on Instagram and Snapchat. 

She's been featured in reputable publications including Vogue, Elle, Harpers Bazaar, Asia Tatler, Wall Street Journal, Financial Times Weekend, Refinery29 and Style.com.

Full media mention list -  

Hong Kong: South China Morning Post, Elle HK, Harpers Bazaar HK, Hong Kong Tatler, Prestige, Baccarrat, Peak, #Legend, Marie Claire HK, Jessica, Milk X, East Weekly, Next Weekly, Sudden Weekly, East Touch Weekly, Milk Weekly, Me Magazine, More Magazine, Face Magazine, Ketchup Magazine, Flash On, Ming Pao, Apple Daily, Oriental Daily, Sing Tao, Headline Daily, Time Out Hong Kong, Boom Magazine, PopBee, Lifestyle Asia, Sassy HK, The Standard, Who Are Invited

China: Vogue China, Self China, SilkRoad (DragonAir Inflight Magazine)

Singapore: Straits Times, Straits Times Style, Her World, Harpers Bazaar SG, Female Magazine, Buro247 Singapore, Today, Cleo Singapore,  Jet Star Asia (Inflight Magazine)

International: Wall Street Journal Scene, Style.com, Financial Times Weekend, Refinery29  


She currently splits her time between Hong Kong and Singapore. 

For business /collaboration enquiries, email: charlotte (at) empyrandco (dot) com