Who Is Wunderlotte


Charlotte Chen 陳姿允 

Entrepreneur specialised in Travel, Fashion and Lifestyle Start-Ups. Co-Founder & Chief Marketer of Spottly. Publisher of Spottly Insider Magazine. Brand Builder. Friend of Fashion. Ex-Banking Slave. Open To Collaborations. 
Born and raised in Hong Kong, Charlotte is the Co-Founder and CMO of travel app Spottly (www.spottly.com) - a community passionate about finding, collecting and sharing the world's best places. Spottly has been selected six times as a "Best New App" on iTunes in 15 countries and was featured on Product Hunt, Mashable, Conde Nast Traveller UK, Travel and Leisure Asia, Asia Tatler, Esquire, Elle, Time Out and others. See more at Press.
She is also the publisher and editor in chief of online and print travel zine Spottly Insider (www.spottlyinsider.com). See the pdf version of her quarterly travel guides here. (www.issuu.com/spottly)

A storyteller specialised in creating innovative campaigns, content and strategies for lifestyle brands, she has 5+ years experience in digital marketing and business development for start-ups, with regional contacts in Asia. This is her third C-suite role, previously a CMO of a last minute hotel booking app and co-founder of a charity platform in China. Charlotte also had experience in helping emerging lifestyle and fashion labels take-off, working with eyewear brand Reve by Rene (www.revebyrene.com), leather goods brand KARA (www.karastore.com), and Bao Bao Wan Fine Jewelry from Beijing. She studied Economics and Pre-Business at New York University and was an investment banker at Macquarie.
Charlotte is also a fashion and travel influencer under the social media handle @wunderlotte. Previously collaborated with fashion, beauty and lifestyle brands including Louis Vuitton, Fendi, Burberry, Tods, Hogan, Marc Jacobs, Loewe, Philip Lim 3.1, Anya Hidmarch, Jimmy Choo, Carven, Max & Co, Furla, Kurt Geiger, Club Monaco, Shanghai Tang, Reebok, New Balance, Van Cleef and Arpel, Jaeger LeCoulture, Lane Crawford / On Pedder, Joyce, Net-A-Porter, Tumi Asia, Landmark Hong Kong, Mandarin Oriental, J Plus Hotel, Shiseido, Lancome, Cle De Peau, Mac Cosmetics, Dior Cosmetics, Kiehls, Ghd Hair and many more. 

She's been featured in reputable publications including Vogue, Elle, Harpers Bazaar, Asia Tatler, WSJ, FT Weekend and Style.com.  
Hong Kong: South China Morning Post, Elle Hong Kong, Harpers Bazaar Hong Kong, Hong Kong Tatler, Prestige, Baccarrat, Milk X, East Weekly, Next Weekly, Sudden Weekly, East Touch Weekly, Milk Weekly, Me Magazine, More Magazine, Face Magazine, Ketchup Magazine, Flash On, Ming Pao, Apple Daily, Oriental Daily, Sing Tao, Headline Daily, Time Out Hong Kong, Boom Magazine, Pop Bee, Lifestyle Asia, The Standard, Who Are Invited
China: Vogue China, Self China

Singapore: Straits Times, Her World Singapore, Today Singapore, Cleo Singapore, Buro247 Singapore 

International: Wall Street Journal Scene, Style.com, Financial Times Weekend. 
She currently splits her time between Hong Kong and Singapore. For collaboration enquiries, email: charlotte (at) empyrandco (dot) com

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