Weird and wonderful
CHARLOTTE CHEN, 31, Entrepreneur
"The weirder the better" is how this entrepreneur defines her fashion choices.
Prints and colour dominate her wardrobe and she is a fan of whimsical labels such as British designer shoe brand Sophia Webster, Australian label Alice McCall and Japanese brand Toga.
A self-described "risk-taker", she is the founder of travel app Spottly and travel guide Spottly Insider. A spirit of fun and adventure defines her personal style.
For her first look (left) in the shoot, a textured crop top and printed high-waisted pants from Alice McCall are paired with a colourful Louis Vuitton bag and platform sandals from Toga.
A recent transplant to Singapore due to her South African husband's banking job, the Hong Kong native's propensity for statement pieces might be due to her early immersion in the fashion world.
Her late mother was a fashion designer and her father worked in clothing manufacturing, meaning Ms Chen was always surrounded by people in the industry.
Her younger sister joined the business and now works for the Joyce fashion group in Hong Kong.
"I'm the black sheep of the family," she says of her decision to study finance and work in that industry.
For years, she donned the corporate uniform of black suits. But she ditched them when she quit the sector in 2009.
In addition to Spottly, Ms Chen, who does not have children, also works as a fashion consultant, helping brands make inroads in Hong Kong and China.
These days, she tries to go for quality evergreen staples.
Pieces such as a white dress from Australian brand Ellery, which she pairs with a bucket bag from American accessories label Kara and blue heels from London-based designer shoe brand Jimmy Choo (right), are in line with her evolving look - the voluminous bell sleeves are whimsical but, ultimately, very chic.
Leslie Kay Lim